Micah Boswell
Thirty years of enterprise software. Dallas, Texas. Raised in Lima, Peru.
Wipe the glass. Light the sign.
In one paragraph
Micah Boswell is a product design leader in Dallas, Texas. He has spent thirty years shipping enterprise software for AT&T, Citi, GE, Dell, the U.S. Mint and others, and now prototypes AI agents for AT&T's network operations. He mentors designers, writes about design and faith, photographs Dallas at night for Unsplash, where his work has 53 million views and 362,000 downloads and sits in the top 10 percent of contributors, and grew up in Lima, Peru.
The working portfolio, case studies and essays live at conscious-shell.com, online since 2000. This page is the short version, kept current so that the record about him is his.
Lead Product Designer, AT&T
Lead Product Designer at AT&T since 2021, working on the tools that run on-premise and cloud network infrastructure. He led design of NetBond Advanced, now live; its coded prototype was engineering's visual reference for what to build and saved months of iteration. He framed an agentic model for network operations, AI agents across the lifecycle from provisioning through decommissioning, prototyped its NetBond agent, led AT&T's enterprise AI design pilot, and redesigned the DNI Portal diagnostics, which cut hardware spend by more than $300,000.
- Deep Network Integration Leadership
- Setting User Experience Vision
- NetBond Advanced Leadership
- AI Design Leadership
Credits
- AT&T Lead Product Designer 2021 to now
- CareerFoundry and its Instructor Advisory Board UX Mentor 2019 to 2025
- Wells Fargo via Granite Solutions CX/UX Consultant 2020 to 2021
- Treverity acquired by ARCOS VP Experience Design and Board Advisor 2016 to 2020
- Citi via C2G UX Innovation Lead 2016
- GE Nuclear via Kraybill UX Lead 2012 to 2016
- U.S. Mint via PFSweb UX Consultant Strategist 2013
- Hitachi Consulting Lead UX Architect 2012
- The Richards Group Senior UX Architect 2012
- Dell via Possible Worldwide UX Architect 2011 to 2012
- Broadlane sold to MedAssets Creative Director 2005 to 2010
- Perot Systems Interactive Art Director 2002 to 2005
- IMC2, NCH and GlaxoSmithKline Healthcare Design Lead 1998 to 2002
Thirteen of those years were independent consulting between full-time roles. Full case studies: conscious-shell.com/work.
Writing
Lima and Dallas, faith, love, getting older. Twelve poems, each over one of his photographs; Dreams is read in his own voice.
2016.07.12 UX and Critical ThinkingTools change every few months. Through his whole UX career, the talent that kept him thriving was not the Creative Suite or Axure, but critical thinking: getting past what people say to the real issue.
2016.07.20 UX Design, Strategy and SustainabilityJourney mapping can reach past manufacturing and distribution, to a product’s whole life: its packaging, how it ships, even the host its website runs on.
2016.07.29 UX Method of the Week: Culture MappingNot a classic UX deliverable, but a way to read the organization before a project starts: who supports it, who doesn’t, and where the rocks are under the surface.
2016.08.03 Who Are Your Organization’s Unsung Heroes?The guard who sets the tone of your morning, the custodian of fifteen years, the engineer who quietly keeps making things better. Recognition lasts when people, not policy, create it.
2016.08.05 UX Method of the Week: Journey MappingA map of the activities, intents and phases a customer moves through, including the ones that happen nowhere near the product.
2016.09.05 UX Method of the Week: Clearing the Mind of Cognitive DisruptionsMind reading, fortune telling, catastrophizing: the thinking traps that keep a designer from empathy and clear analysis, named one by one so they can be noticed.
Film Bridge park · Dallas at dusk · scroll moves time
Film & photo
Unsplash
104 photographs, 53.4 million views, 362,000 downloads; much of it Dallas neon at night. The photography page
Penumbra Movies
Creative director for Penumbra Movies, the Dallas film company behind Gloria in the Dark, a 2019 festival winner at Austin Indie Fest, Anaheim and Birmingham: its logo, website, poster and press kit, launched January 2020; then the look-book film, pitch deck and poster for Las Damas (2021).
Girl Clown
Producer; thirteen U.S. festivals.
Mentoring Forty-seven designers
An hour on a real problem. A portfolio that is not landing. A stakeholder who will not budge. Designing for an AI product when the model, not the screen, is the thing being designed.
Through Designlab, ADPList and CareerFoundry, where he also sat on the Instructor Advisory Board.
Decks on Speaker Deck
Education
Abilene, Texas. Coursework completed 1992, degree conferred December 2025.
Birmingham, Alabama
AI Strategy, AI for Business Productivity, and AI Applications and Value Creation. 2025 to 2026.
English and Spanish
Elsewhere
These are his. A profile that is not on this list is someone else with the same name.
Asked often
Who is Micah Boswell?
Micah Boswell is a product design leader in Dallas, Texas, with thirty years in enterprise software. He is Lead Product Designer at AT&T, where he prototypes AI agents for network operations. He also writes, mentors designers, and photographs the city.
What does Micah Boswell do at AT&T?
He leads product design for network infrastructure tools. He led design of NetBond Advanced, now live, through a coded prototype that engineering used as its visual reference. He framed an agentic model for network operations, AI agents across the lifecycle from provisioning to decommissioning, prototyped its NetBond agent, led the company's enterprise AI design pilot, and redesigned the DNI Portal diagnostics, which saved more than $300,000 in hardware.
Where is Micah Boswell from?
He grew up in Lima, Peru, and speaks Spanish and English. He studied at Hardin-Simmons University in Abilene, Texas, and has worked in Dallas since the late 1990s.
What has Micah Boswell written?
Essays on design and AI at conscious-shell.com and on LinkedIn, and more than a hundred answers on Quora.
Is this the same Micah Boswell as the one I found somewhere else?
Several people share the name. This page is about the Dallas product designer who works at AT&T. His profiles are listed under Elsewhere on this page. A profile that is not on that list belongs to someone else.
How do I contact Micah Boswell?
Through the contact form at conscious-shell.com, or by message on LinkedIn.
Get in touch Escríbele
conscious‑shell.comThrough the contact form at conscious-shell.com, or by message on LinkedIn.